For the first time in Ukraine's history, the country has won gold at Cannes Lions 2025. The project “Minefield Honey”, created by Saatchi&Saatchi Ukraine with the support of the Ministry of Foreign Affairs and the agribusiness company Kernel in collaboration with Dronarium Ukraine, has brought this prestigious award to Ukraine.
“Minefield Honey” aims to raise awareness about the issue of landmines in Ukraine and to attract international partners for demining assistance.
The context in which we operate is always unique. Our public diplomacy once again proves that it can take on entirely new meanings and formats for the sake of a significant goal.
The project “Minefield Honey”, made possible by the Ministry of Foreign Affairs' support throughout its implementation, exemplifies how creative power can drive an important social mission. This gold Cannes Lions award, being the first for Ukraine, is a significant recognition of Ukrainian creativity.
Thank you to the entire team at the Ministry involved in this success!
