Rise of Artificial Intelligence Adoption in Ukrainian Businesses

Over the past year, the share of small and medium-sized businesses in Ukraine implementing artificial intelligence tools has doubled, reaching 42%.

This information was shared by Inga Andreeva, CEO of Mastercard in Ukraine and Moldova, during the Kyiv International Economic Forum.

"42% of respondents indicated they have started using artificial intelligence, compared to just 21% last year," she noted.

According to Andreeva, the main areas where AI is utilized in small and medium businesses include marketing, communications, and targeting.

She also added that 85% of small and medium enterprises are already using digital channels due to their convenience, while 93% are adopting cashless payment methods.

"72% of respondents indicated that more than half of their transactions are conducted through cashless payments," she specified.

Additionally, it was revealed that 62% of small and medium enterprises are either exporting their products or planning to start exporting soon.